Work Experience
Digital Content Intern
As a digital content intern, I was mainly responsible for our social media campaigns and specialized in TikTok. I generated ideas, created content, and made edits to all photos and videos I produced. I worked on a large data set of our social media KPI’s where I analyzed 6 months of data and presented to high level executives in the company to give my recommendations on next steps in our social media strategy.
VP of Communications
During my ongoing time in the American Marketing Association, I have held multiple positions. I had the opportunity to move up during my time and leading to a VP of Communications role where I was responsible for managing a team of over 10 people with departments of social media, website, email, and liaisons. I effectively managed my team while helping transform each of them professionally and personally.
Marketing Manager
As Flow Crepe’s marketing manager, I was responsible for all of the company’s marketing efforts as well as our recruiting. This was a startup company so I was able to experience the set up of a marketing plan and putting it into action. I reported to the owner/ founder of Flow Crepes to share my ideas and plans of action for our digital marketing, promotions, and all other efforts.
Social Media Coordinator
Working as a social media coordinator, I mainly created content through softwares like Canva for our instagram account to spread awareness of UT’s study abroad programs. I created graphics, generated captions, and performed hashtag research to effectively reach UT’s campus and engage the community. I also reached out to alumni students to share their study abroad experience and brainstorm creative ways to involve the students more.
Digital Media and Marketing Assistant
Being a part of the Black Student Union executive board, I worked along side with other board members to effectively market our events to the student population. We mainly used instagram as our platform of reach and I created digital assets to promote events, updates, and other members to reach out audience.
See My Work
